I am not Jack Grubb. I am Mr. Married White Male Age Range 35-54. I am Return User US-en Bounce Rate 84%. I am a statistic -- a series of digital bits of information -- and you are, too.
I know this as truth from numerous conversations to and about social media marketing companies. The discussion usually goes as follows:
Them: We utilize multi-channel SEO algorithms to generate a larger, faster click-funnels.
Me: I just try to create stuff that creates a connection between an individual and the organization.
I understand where these folks come from, as a sales-funnel approach can be beneficial to the bottom line. Keywords, cost-per-clicks and conversion rate optimization needs to factor into a budget. Brand managers need sales to grow exponentially. Marketing companies need to ensure the big bucks keep flowing as efficiently as possible. And if they can look cool doing it, so much the better.
Jack Grubb writes an incredible blog, Losing the Internets, which is read by at least 37 people and over 2,100 Russian SPAM bots. In his spare time he helps small companies find their marketing voice. Jack currently lives deliberately in Appalachia, Kentucky with his wife, two daughters, Jack Russell and a Lego collection beyond compare.