Girl Power, Bronies, and the Magical Land of Stereotype Marketing

Remember My Buddy?  The delightful doll with a delightful theme song that your delightful son can play with.  My Buddy could ride a big wheel, play in a tree house, or become a construction worker.  He could go anywhere you go--until the movie Child's Play.  Then My Buddy stayed locked in an upstairs linen closet (the one with the good towels that you only use when company comes) for 27 years.

​The big deal about My Buddy before it served as inspiration to the movie that wrecked my childhood was that it was marketed to boys!  A doll for boys, how absurd! Boys like guns and sports stuff and Stretch Armstrong (which is an ACTION FIGURE, thank you very much).  The only reason Hasbro marketed My Buddy was to bring boys into the homosexual lifestyle.  Or at least that's what my friend's older brother told me, and he should know.  He flunked the 8th grade twice.